The First Down program, an initiative of Football Canada, is a non-contact program for all children between the ages of 4 and 7 and introduces the game of football through age-appropriate games and drills in a safe, fun environment.

Eight one-hour sessions develop fundamental movement skills like running, throwing, catching, and kicking. The program incorporates football related movements, activities, and skills to help build physical literacy.

The program lasts four weeks and is conducted entirely at Western Alumni Field.  The program does not require the participant to provide any equipment.